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College of Natural Resources

Gene Brothers

Associate Professor

Department of Parks, Recreation and Tourism Management

Biltmore Hall (Robertson Wing) 4008H



Michigan State University, East Lansing, Michigan.  Ph.D. 1987

  • Parks and Recreation Resources

Texas Tech University, Lubbock, Texas.  M.S.  1977

  • Park Administration

Colorado State University, Fort Collins, Colorado.  B.S.   1975

  • Outdoor Recreation Resources 

Current Research Interests

Recreation and tourism resource analysis and planning: Survey research design and implementation, inventory, classification, data storage, assessment of natural resources, level of service assessment, public participation in the planning process, and determination of limits of acceptable change in community development.

Member of Travel and Tourism Research Association (Southeast Chapter Board Member 2003-2006, 2010-present), and Southeastern Tourism Society.

Extensive experience in international tourism research and planning which has included an administrative sabbatical position at The University of the South Pacific, Fiji Islands (1999), a teaching sabbatical at CERAM Business School, Sophia-Antipolis, France and University of Innsbruck, Austria (2008), as well as research project work in Mexico, Belize, the Caribbean and Eastern Europe.

Recent Courses Taught

  • PRT 420 Destination Planning and Management
  • PRT 250 Faciltiies Maintenance and Management
  • PRT 220 Introduction to Tourism and Commercial Recreation
  • Tourism Management ~ CERAM Business School
  • Sustainable Tourism Planning and Development ~ CERAM Business School
  • Strategic Tourism Marketing ~ CERAM Business School
  • Tourism Planning ~ University of Innsbruck

Research Collaborations

Directing “Visitor Satisfaction Survey ~ Outer Banks, North Carolina” (PI, Outer Banks Visitors Bureau).

US Travel Association (member, academic research advisiory committee for Leisure Council, 2011-present.

Collaborative effort to establish People-First Tourism brand for research and outreach identity at NCSU (co-PI, Inventorying non-consumptive utilitarian uses of coastal resources, NC Sea Grant Just-in-Time Grant, 2012, 7 month effort).

Selected Publications

Supak, S., G. Brothers, D. Bohnenstiehl, & H. Devine (2015). Geospatial analytics for federally managed tourism destinations and their demand markets, Journal of Destination Marketing and Management. Vol. 4, No 3, pp. 173-186.

Supak, S., H. Devine, G. Brothers, S. Rozier Rich, & W. Shen (2014). An Open Source Web Mapping System for Tourism Planning and Marketing, The Journal of Travel and Tourism Marketing, Vol. 31, No. 7, pp. 835–853.

Brothers, G., F. Muench, & Mitas, O (2012). Climate Change: Coastal Destination Adaptive Management and Resilience. Coastal & Marine Tourism Congress, Dutch Delta, Netherlands, June 2012.

Mitas, O., H. Mitasova, G. Brothers, & K. Weaver (2012). Managing change at dune landscape. Coastal & Marine Tourism Congress, Dutch Delta, Netherlands, June 2012.

Supak, S., H. Devine, G. Brothers, & S. Rozier Rich (2012). An Open Source Web Mapping System for Tourism Planning and Management. Travel and Tourism Research Association Annual Conference, Virginia Beach, VA, June 2012.

Swanson, J.R. and Brothers, G.L. (2012). Tourism policy agenda setting, interest groups and legislative capture,International Journal of Tourism Policy, Vol. 4, No. 3, pp.206–221.

Müller, S., K. Hallmann, & G. Brothers (2011). Competitiveness of Alpine Destinations: A conceptual approach.Travel and Tourism Research Association European Chapter Conference, Archamps, France, April 11-13, 2011.

Supak, S., H. Devine, & G. Brothers (2011). Insights into Recreation Demand: a Spatial Interpretation of Users and Federal Facilities. Poster presented at the biennial George Wright Society Conference on Parks, ProtectedAreas, and Cultural Sites, New Orleans, LA, March 14-18, 2011.

Mitas, O., G. Brothers, H. Zinn, & H. Mitazova (2010). Using visitors’ reactions to landscape processes to manage a dynamic dune landscape. 5th International Conference on Monitoring and Management of Visitor Flows in Recreation and Protected Areas. Wageningen, The Netherlands, 3 June 2010.

Book Chapter

Supak, S., G. Brothers, L. Ghahramani, D. Van Berkel. Geospatial Analytics for Park & Protected Land Visitor Reservations Data. In Design Science and Tourism Places: Analytics in Tourism Design. Edited by Z. Xiang, A. Aluza, and D. R. Fesenmaier. Springer, Vienna. 2016, pp.81-110.

Buckley, R., S. Singh, G. Brothers, & S. McArthur. Challenges in Tourism Research, 2015;  Edited by T.V. Singh. Channel View.

Under Review

Mao, Y., D. Morais, J. Smith, G. Brothers, M. McHale. Spatial Outlier Detection of Tourism Micro-entrepreneurship in North Carolina and its Neighbors. Submitted toTourism Geographies. Under review.

Mao, Y., D. Morais, J. Smith, G. Brothers, A Spatial Cluster Analysis of Amenities, Tourism, Micro-entrepreneurship and Economic Development in North Carolina and its neighboring states. Submitted to Journal of Travel Research. Under review.

Brothers, G. Tragedy of the Tourism Common: A need for carrying capacities. Submission to Journal of Tourism Recreation Research. Under review.


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