{"id":1347,"date":"2017-06-06T13:15:16","date_gmt":"2017-06-06T17:15:16","guid":{"rendered":"https:\/\/cnr.ncsu.edu\/geospatial\/?page_id=1347"},"modified":"2025-09-18T20:33:11","modified_gmt":"2025-09-19T00:33:11","slug":"visual-identity","status":"publish","type":"page","link":"https:\/\/cnr.ncsu.edu\/geospatial\/about\/internal-resources\/visual-identity\/","title":{"rendered":"Visual Identity"},"content":{"rendered":"\n\n\n\n
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Brand Strategy<\/h3>\n \n\n \n\t \t

The Center for Geospatial Analytics is an example of an NC State core brand extension. Core brand extensions are very closely held entities; they reflect the core brand market position and need to use the same messaging platform and visual identity as the overall institution. <\/p>\n\t \t \n

Read the complete NC State brand platform<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n <\/div>\n\n <\/a>\n\n\n\n \n \n

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Brand Personality<\/h3>\n \n\n \n\t \t

The brand personality is how the College of Natural Resources\u2019 faculty, students and staff act in delivering the brand promise every day. It defines a set of human traits associated with the NC State brand and helps differentiate the College of Natural Resources\u2019 marketing communications efforts from those of our peers.<\/p>\n\t \t \n

Read the complete CNR brand platform<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n <\/div>\n\n <\/a>\n<\/div>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

Downloadable Assets<\/h2>\n\n\n\n

The Center for Geospatial Analytics title will always be identified by a typography treatment displayed separately, at a safe distance from and in subservient position to the College of Natural Resources logo.<\/p>\n\n\n\n

Type treatments<\/h3>\n\n\n\n

The typography treatments below are the primary graphic identifiers for the Center for Geospatial Analytics and are provided in several formats. The .eps files have been created as line-art vector files and are the only marks that should ever be used for print or signs. The .png files are primarily for Web use. The .jpg and .png files can be used for PowerPoint or Microsoft Office documents. All formats can be downloaded here.<\/p>\n\n\n\n

\"A<\/td> <\/td>\"A<\/td><\/tr>
 cgaBlack.eps<\/a><\/strong><\/span><\/td> <\/td> cgaWhite.eps<\/a><\/span><\/strong><\/td><\/tr>
cgaBlack.png<\/a><\/strong><\/td> <\/td>cgaWhite.png<\/a>*<\/strong><\/td><\/tr>
cgaBlack.jpg<\/a><\/strong><\/td> <\/td>cgaWhite.jpg<\/a><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

* Note<\/strong>: With this particular PNG file, the text is white and is not<\/strong> set within a black brick, so it should be used with non-white background colors. If the white Center for Geospatial Analytics type treatment is to be placed over a photograph, make sure the background is dark enough to ensure legibility without altering the type or photo. Do not use the white type over a light background.<\/p>\n\n\n\n

PowerPoint templates<\/h3>\n\n\n\n
 <\/td>NC State + CGA Type Treatments<\/strong><\/td>NC State + CNR + CGA Type Treatments<\/strong><\/td><\/tr>
Widescreen
<\/strong><\/td>		Download .zip<\/a><\/td>Download .zip<\/a><\/td><\/tr>
Standard screen
<\/strong><\/td>		Download .zip<\/a><\/td>Download .zip<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n
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