{"id":353104,"date":"2022-05-05T17:51:39","date_gmt":"2022-05-05T17:51:39","guid":{"rendered":"https:\/\/cnr.ncsu.edu\/internalresources\/?page_id=353104"},"modified":"2025-05-19T18:00:24","modified_gmt":"2025-05-19T18:00:24","slug":"emmma-email-marketing","status":"publish","type":"page","link":"https:\/\/cnr.ncsu.edu\/internalresources\/emmma-email-marketing\/","title":{"rendered":"Emma Email Marketing Platform"},"content":{"rendered":"\n\n\n\n<div class=\"has-custombg-one-background-color wp-block-ncst-button-spotlight\">\n    <div class=\"button-spotlight__container\">\n          <div class=\"button-spotlight__icon-container ncst-icon\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.1278 18.8002V18.4163H0V19.7124H24V18.4163H13.9219V18.8002\" fill=\"currentColor\"\/>\n<path d=\"M19.2962 7.11984H9.12012V7.59984H19.2962V7.11984Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2962 8.12766H9.12012V8.60766H19.2962V8.12766Z\" fill=\"currentColor\"\/>\n<path d=\"M11.664 9.18375H9.12012V9.61593H11.664V9.18375Z\" fill=\"currentColor\"\/>\n<path d=\"M7.87221 6.78375H4.51221V10.1438H7.87221V6.78375Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2962 12.0155H9.12012V12.4955H19.2962V12.0155Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2962 13.0237H9.12012V13.5037H19.2962V13.0237Z\" fill=\"currentColor\"\/>\n<path d=\"M14.1123 14.0798H9.12012V14.5598H14.1123V14.0798Z\" fill=\"currentColor\"\/>\n<path d=\"M7.87221 11.5837H4.51221V14.9437H7.87221V11.5837Z\" fill=\"currentColor\"\/>\n<path d=\"M21.9844 17.7277H1.96875V4.28766H21.9844V17.7277ZM2.92781 16.7677H21.0239V5.25H2.93016L2.92781 16.7677Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n      <\/div>\n        <div class='button-spotlight__content-container'>\n      <h2 class=\"button-spotlight__heading\">NC State Email Generator <\/h2>\n              <p class=\"button-spotlight__support\">All emails sent through Emma should be created in the newly upgraded NC State Email Generator. The college subscribes to the premium tier of the generator. University Communications has created tutorials to get you started. <\/p>\n            \n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/cnr.ncsu.edu\/internalresources\/email-generator\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Learn More<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">On This Page<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#getting-started\">Getting Started<\/a><\/li>\n\n\n\n<li><a href=\"#glossary\">Glossary of Terms<\/a><\/li>\n\n\n\n<li><a href=\"#training-videos\">Training Videos<\/a><\/li>\n\n\n\n<li><a href=\"#import-contacts\">Step-By-Step: Import Contacts<\/a><\/li>\n\n\n\n<li><a href=\"#create-campaign\">Step-By-Step: Create a Campaign<\/a> <\/li>\n\n\n\n<li><a href=\"#personalization-fields\" data-type=\"internal\" data-id=\"#personalization-fields\">Personalization Fields<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"getting-started\">Getting Started<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>To sign into Emma, visit <\/strong><a href=\"http:\/\/go.ncsu.edu\/emma\">go.ncsu.edu\/emma<\/a>. <\/li>\n\n\n\n<li><strong>Sign in using your Unity ID. <\/strong>(Only select communicators in the college have access to send through Emma. Please reach out to <a href=\"mailto:cnr_comm@help.ncsu.edu\">cnr_comm@help.ncsu.edu<\/a> with any questions.)<\/li>\n\n\n\n<li>Note that once you are signed in, after a period of inactivity in Emma, you will be prompted to sign in again. The sign-in screen that appears will not work. You must navigate back to <a href=\"http:\/\/go.ncsu.edu\/emma\">go.ncsu.edu\/emma<\/a> to sign in with your Unity ID. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"glossary\">Glossary of Terms<\/h2>\n\n\n\n<p>Below are a few key terms unique to Emma&#8217;s platform. The Audience and Campaign areas are the primary areas you will be working in.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Audience:<\/strong> All of the contacts in your Emma account are collectively referred to as your audience. Additionally, using some of your contacts to create a group can be referred to as a \u201ctarget audience\u201d when chosen as recipients for a campaign or automation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Group: <\/strong>You will find Group under Audience. A Group is a user-created list of contacts in your audience<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign: <\/strong>A marketing email sent to multiple recipients at once. A campaign can also be referred to as a mailing and Emma uses the two terms interchangeably.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CYO: <\/strong>Code your own (CYO), in reference to email creation, means the capability to build an email from scratch with your own HTML code instead of using a standard or blank template with the drag-and-drop editor. This type of mailing is fully self-serviced and not supported by Emma Support.<\/li>\n<\/ul>\n\n\n\n<p>You can find a full list of terms used in Emma <a href=\"https:\/\/help.myemma.com\/s\/article\/Glossary-of-email-marketing-terms\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"training-videos\">Training Videos<\/h2>\n\n\n<div class=\"layout-one-column is-text wp-block-ncst-link-list\">\n        <ul class=\"link-list__container\">\n      \n<li class=\"ncst-component__bold-link-container wp-block-ncst-bold-link\">\n      <a \n      href=\"https:\/\/help.myemma.com\/s\/article\/Import-contacts-from-a-file\"\n      class=\"ncst-component__bold-link text-link\"\n                >\n    <span class=\"text\">Uploading contacts<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n    <\/a>\n      <\/li>\n  \n\n<li class=\"ncst-component__bold-link-container wp-block-ncst-bold-link\">\n      <a \n      href=\"https:\/\/help.myemma.com\/s\/article\/Send-or-schedule-a-mailing\"\n      class=\"ncst-component__bold-link text-link\"\n                >\n    <span class=\"text\">How to create a new campaign<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n    <\/a>\n      <\/li>\n  \n\n<li class=\"ncst-component__bold-link-container wp-block-ncst-bold-link\">\n      <a \n      href=\"https:\/\/ncsu.hosted.panopto.com\/Panopto\/Pages\/Viewer.aspx?id=33fb9b5c-9560-4eea-b403-ae7d01074718\"\n      class=\"ncst-component__bold-link text-link\"\n                >\n    <span class=\"text\">Pasting HTML from NC State email generator to Emma<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n    <\/a>\n      <\/li>\n  \n\n<li class=\"ncst-component__bold-link-container wp-block-ncst-bold-link\">\n      <a \n      href=\"https:\/\/help.myemma.com\/s\/article\/Review-and-test-before-you-send\"\n      class=\"ncst-component__bold-link text-link\"\n                >\n    <span class=\"text\">Pre-send campaign checklist and tools<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n    <\/a>\n      <\/li>\n  \n\n<li class=\"ncst-component__bold-link-container wp-block-ncst-bold-link\">\n      <a \n      href=\"https:\/\/help.myemma.com\/s\/article\/Understanding-mailing-statuses-on-the-Campaigns-page\"\n      class=\"ncst-component__bold-link text-link\"\n                >\n    <span class=\"text\">Campaign status types<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n    <\/a>\n      <\/li>\n  \n\n    <\/ul>\n  <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"import-contacts\">Step-By-Step: Import Contacts<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Import your audience<\/h3>\n\n\n\n<p>To begin, go to the &#8220;audience&#8221; category. Then select the &#8220;imports&#8221; section and click the &#8220;import contacts&#8221; function. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Audience-import-contacts-1-1024x403.png\" alt=\"\" class=\"wp-image-353146\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Audience-import-contacts-1-1024x403.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Audience-import-contacts-1-300x118.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Audience-import-contacts-1-768x302.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Audience-import-contacts-1-1536x604.png 1536w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Audience-import-contacts-1.png 1728w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Import list and select audience sources<\/h3>\n\n\n\n<p>If the souce of your list does not appear in the drop down when you type in the field, add a new source. Options include: Advance, Slate, (Department name) list, ListMinder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-step-one-1024x778.png\" alt=\"\" class=\"wp-image-353147\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-step-one-1024x778.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-step-one-300x228.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-step-one-768x583.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-step-one.png 1211w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Import contacts and map to fields<\/h3>\n\n\n\n<p>Note that you must select the &#8220;skip first row&#8221; check box if your spreadsheet has row headers. If there is information on your sheet that is not needed, select &#8220;ignore&#8221; in the drop down to the left. Do not import information that will not be needed in Emma. The primary fields you should need are first name, last name and email. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-Contacts-w-first-row-1024x339.png\" alt=\"\" class=\"wp-image-353148\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-Contacts-w-first-row-1024x339.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-Contacts-w-first-row-300x99.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-Contacts-w-first-row-768x254.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-Contacts-w-first-row-1536x509.png 1536w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-Contacts-w-first-row.png 1585w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Create or select a group<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"891\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Create-or-select-group.png\" alt=\"\" class=\"wp-image-353150\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Create-or-select-group.png 969w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Create-or-select-group-300x276.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Create-or-select-group-768x706.png 768w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Subscriptions &#8211; SKIP FOR NOW<\/h3>\n\n\n\n<p>This function allows recipients to unsubscribe from certain mailings without unsubscribing from all mailings. We are still in the process of setting this up. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"477\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Subscriptions-skip.png\" alt=\"\" class=\"wp-image-353151\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Subscriptions-skip.png 968w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Subscriptions-skip-300x148.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Subscriptions-skip-768x378.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Complete import<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"475\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Final-Import-page.png\" alt=\"\" class=\"wp-image-353152\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Final-Import-page.png 955w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Final-Import-page-300x149.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Final-Import-page-768x382.png 768w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. New list in groups<\/h3>\n\n\n\n<p>You will now be able to find your new contact list under the &#8220;groups&#8221; category. After importing a list, cross check the number of active contacts on the list. It should be the same as the number of contacts on the spreadsheet you imported. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"884\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-now-in-Groups-.png\" alt=\"\" class=\"wp-image-353153\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-now-in-Groups-.png 1012w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-now-in-Groups--300x262.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Import-now-in-Groups--768x671.png 768w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-campaign\">Step-By-Step: Create a Campaign<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Build your email in the CNR Premium Email Generator<\/h3>\n\n\n\n<p>Prior to creating a campaign to send your email via Emma, build your newsletter, invitation, announcement, etc., in the CNR Premium Email Generator. Do not utilize the build from scratch\/drag and drop feature in Emma to create your email. <strong>All CNR users are required to use the Premium Email Generator to create email communications.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>To sign in to the CNR Premium Email Generator account, go to:&nbsp;<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/email.web.ncsu.edu\/cnr-comms\/wp-admin\/\" target=\"_blank\">https:\/\/email.web.ncsu.edu\/cnr-comms\/wp-admin\/<\/a><\/li>\n\n\n\n<li><strong>Sign in using your Unity ID.&nbsp;<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/cnr.ncsu.edu\/internalresources\/email-generator\/\">Learn more&nbsp;and view trainings<\/a> about the Premium Email Generator.<\/li>\n<\/ul>\n\n\n\n<p><strong>NOTE:<\/strong> When building your email in the Premium Email Generator, be sure to click on the footer of your draft and select Emma as the \u201csender\u201d in the fields on the right under \u201cblock\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"163\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/07\/Screen-Shot-2022-07-01-at-3.09.51-PM.png\" alt=\"\" class=\"wp-image-353362\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/07\/Screen-Shot-2022-07-01-at-3.09.51-PM.png 611w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/07\/Screen-Shot-2022-07-01-at-3.09.51-PM-300x80.png 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><figcaption class=\"wp-element-caption\">This is the footer of your email. The various fields will be auto-populated by Emma when you send the email. You may customize your social media links, but no other information should be altered. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"493\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/07\/Screen-Shot-2022-07-01-at-3.10.05-PM.png\" alt=\"\" class=\"wp-image-353363\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/07\/Screen-Shot-2022-07-01-at-3.10.05-PM.png 282w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/07\/Screen-Shot-2022-07-01-at-3.10.05-PM-172x300.png 172w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><figcaption class=\"wp-element-caption\">Select Emma as the sender here and customize social media links, if you choose. You will see these fields on the right when you click on the footer. Be sure you are under &#8220;block.&#8221;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Select &#8220;create a new campaign&#8221;<\/h3>\n\n\n\n<p>To create your campaign, go to the &#8220;campaigns&#8221; category and clicking the &#8220;emails&#8221; section. Then click the &#8220;create new campaign&#8221; function.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Image-1-1024x443.png\" alt=\"\" class=\"wp-image-353125\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Image-1-1024x443.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Image-1-300x130.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Image-1-768x332.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Image-1.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Select &#8220;regular email&#8221;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"536\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Begin-email.png\" alt=\"\" class=\"wp-image-353132\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Begin-email.png 542w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Begin-email-300x297.png 300w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Select &#8220;start from scratch&#8221; <\/h3>\n\n\n\n<p>&#8220;Start from scratch&#8221; is how you import the HTML code from the email you created in the NC State Email Generator. <strong>Do not create emails with the Emma editor or use any of their templates.<\/strong> All Emma users should continue to use only branded emails created in the NC State Email Generator. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Step-2-1024x662.png\" alt=\"\" class=\"wp-image-353127\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Step-2-1024x662.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Step-2-300x194.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Step-2-768x497.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaign-Step-2.png 1090w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Select &#8220;custom HTML&#8221;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"407\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Step-3.png\" alt=\"\" class=\"wp-image-353129\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Step-3.png 454w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Emma-Campaigns-Step-3-300x269.png 300w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Enter HTML<\/h3>\n\n\n\n<p>Delete existing code in the editor and then copy and paste the code from your newsletter. To get your code, create your mailing in the NC State Email Generator and then click the &#8220;publish&#8221; and &#8220;view the page&#8221; functions. Right-click in the center of the email, select view source, select all of the code and copy. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Code-page-campaign-1024x567.png\" alt=\"\" class=\"wp-image-353161\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Code-page-campaign-1024x567.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Code-page-campaign-300x166.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Code-page-campaign-768x425.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Code-page-campaign-1536x850.png 1536w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Code-page-campaign.png 1584w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Preview your email<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"823\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Preview-1024x823.png\" alt=\"\" class=\"wp-image-353165\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Preview-1024x823.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Preview-300x241.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Preview-768x618.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Preview.png 1154w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. Send a test email<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"749\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Test.png\" alt=\"\" class=\"wp-image-353166\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Test.png 514w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Test-206x300.png 206w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9. Send final <\/h3>\n\n\n\n<p>You will need to create your mailing group before sending an email. If you forget, you can save your draft, create your group and go back to your saved email under drafts. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Send-1024x674.png\" alt=\"\" class=\"wp-image-353167\" srcset=\"https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Send-1024x674.png 1024w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Send-300x198.png 300w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Send-768x506.png 768w, https:\/\/cnr.ncsu.edu\/internalresources\/wp-content\/uploads\/sites\/11\/2022\/05\/Send.png 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personalization-fields\">Personalization Fields<\/h2>\n\n\n\n<p>Personalization tags are code that you place within your email to customize the email for the recipient.<\/p>\n\n\n\n<p>For example, the code<strong> [% member:first_name default=&#8221;NC State Prospective Student&#8221; %]<\/strong> inserts the recipient&#8217;s first name wherever this code is placed. If there is no first name listed for the member, the default value, in this case, &#8220;NC State Prospective Student,&#8221; is displayed instead of the first name. You can choose to insert any custom field in your audience in addition to generic options such as dates and unsubscribe\/manage subscription URLs.<\/p>\n\n\n\n<p>Since most of our content building is done in the NC State Email Generator,  you might have to add the code after you paste it into Emma. You would put the code where you want the customized field to appear.<\/p>\n\n\n\n<p>To test, you must send a test email to yourself or someone else, since it has to dynamically show the fields based on a user&#8217;s information. The preview mode will not work to verifiy it is working.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resources<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To find what code you need to use, review this <a href=\"https:\/\/help.myemma.com\/s\/article\/Standard-personalization-tags\">List of Emma Personalization Tags<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On This Page Getting Started Glossary of Terms Below are a few key terms unique to Emma&#8217;s platform. The Audience and Campaign areas are the primary areas you will be&hellip;<\/p>\n","protected":false},"author":53,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{\"pageIntro\":\"Training and information for NC State Emma users\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"class_list":["post-353104","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/pages\/353104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/comments?post=353104"}],"version-history":[{"count":14,"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/pages\/353104\/revisions"}],"predecessor-version":[{"id":354917,"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/pages\/353104\/revisions\/354917"}],"wp:attachment":[{"href":"https:\/\/cnr.ncsu.edu\/internalresources\/wp-json\/wp\/v2\/media?parent=353104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}