{"id":40732,"date":"2025-11-24T13:05:47","date_gmt":"2025-11-24T18:05:47","guid":{"rendered":"https:\/\/cnr.ncsu.edu\/news\/?p=40732"},"modified":"2025-11-24T15:12:51","modified_gmt":"2025-11-24T20:12:51","slug":"endowments-support-north-carolina-christmas-trees","status":"publish","type":"post","link":"https:\/\/cnr.ncsu.edu\/news\/2025\/11\/endowments-support-north-carolina-christmas-trees\/","title":{"rendered":"Endowments Support North Carolina&#8217;s Christmas Tree Industry"},"content":{"rendered":"\n\n\n\n\n<p class=\"is-style-lead\">North Carolina is the second-largest producer of Christmas trees in the United States, cultivating millions of trees each year for the holiday season.<\/p>\n\n\n\n<p>The trees represent years of research, collaboration and careful investment, supported in part by an ever-expanding collective of endowments at North Carolina State University.<\/p>\n\n\n\n<p>More than two decades ago, a small group of Christmas tree growers and alumni began establishing endowments to support industry research.<\/p>\n\n\n<aside class=\"right-aside wp-block-ncst-aside-widget\">\n    \n<a \n    class=\"has-custombg-one-text-color ncst-fact wp-block-ncst-aside-fact\"\n    href=\"https:\/\/ncchristmastrees.com\/tree-facts\/\"\n          >\n      <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M23.2336 7.13765H7.52109L7.13766 7.90406H6.37125V8.67187H5.98781C5.3175 9.43874 3.73781 9.43874 3.73781 9.43874V10.1569H3.01781L2.25 10.9219H1.485C1.2976 11.1343 1.06977 11.3073 0.814814 11.4307C0.559854 11.5542 0.282864 11.6256 0 11.6409L0 12.7425H3.01781C4.50281 11.9761 8.8125 12.1678 8.8125 12.1678L9.7725 13.125H12.7903L15.8086 16.8614H17.2453L19.4953 14.6114L20.9803 13.845H22.5131V13.0781L21.75 13.5089H20.9822L20.2158 12.7425L20.9822 13.125L22.0837 12.5498V11.9761H21.7031L20.9363 11.2097L21.7031 11.5926H23.1881L23.9531 10.8281V9.34124H23.5687V10.8281H23.1858V9.34124H21.7031L23.1881 8.57484H24V7.90406L23.2336 7.13765ZM17.8683 12.4073L16.4789 11.3531L15.09 12.4073L15.6169 10.6828L14.2275 9.62859H15.952L16.4789 7.90406L17.0058 9.62859H18.7303L17.3438 10.6828L17.8683 12.4073Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n              <h2 class=\"fact__heading\">Carolina Christmas Trees<\/h2>\n            <p class=\"fact__support\">\n              North Carolina has about 1,300 growers producing Christmas trees on an estimated 40,000 acres.\n          <\/p>\n        <p class=\"fact__cta\">\n      <span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n    <\/p>\n    <\/a>\n\n\n  <\/aside>\n\n\n\n<p>The goal was simple but far-reaching: to ensure that growers would have access to the best science, latest technology and the hands-on expertise needed to keep the industry strong.<\/p>\n\n\n\n<p>As of 2025, 12 endowments have a combined market value of more than $415,000, and since 2008, they have generated more than $95,000 in support of industry research.<\/p>\n\n\n\n<p>The list of endowment contributors reads like a who\u2019s who of the industry. Among them are several NC State alumni, including Earl Deal of the College of Natural Resources, who established the <a href=\"https:\/\/cnr.ncsu.edu\/news\/2023\/12\/deal-family-supports-christmas-trees\/\">Deal Family Christmas Tree Research Endowment<\/a> in 2005.<\/p>\n\n\n<div class=\"is-text wp-block-ncst-accordion\" >\n    <div class=\"accordion isLinked\" id=\"ncst-accordion-ijh2zr\">\n          \n<details class=\"wp-block-ncst-accordion-item\" name=\"ijh2zr\"  >\n      <summary class=\"accordion-item__header\">\n        <span class=\"accordion-item__expansion-indicator\">\n          <span class=\"ncst-plus-minus-toggle\"><\/span>\n        <\/span>\n        <h2 class=\"accordion-item__label h6\">View a full list of endowment contributors<\/h2>\n      <\/summary>\n      <p>\n        \n\n<p><strong>Barr Family<\/strong>: Wilson Barr (College of Engineering, \u201962) and Linda Barr, Chris Barr, Rusty and Melissa Barr, Avery and Olivia Barr<\/p>\n\n\n\n<p><strong>Church Family<\/strong>: Cline Church and Ellen Church, Amber Church, and Alex Church<\/p>\n\n\n\n<p><strong>Deal Family<\/strong>: Earl Deal, Jr. (College of Natural Resources, \u201966), Margaret D. (Betsy) Deal and Earl L. (Buddy) Deal III<\/p>\n\n\n\n<p><strong>Fishel Family<\/strong>: Sanford Fishel and Deborah Fishel III<\/p>\n\n\n\n<p><strong>Hudler Family<\/strong>: Ronald Hudler and Dale Hudler<\/p>\n\n\n\n<p><strong>Mt. Rogers Area Christmas Tree Growers Association, Inc.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>New River Tree Company<\/strong><\/p>\n\n\n\n<p><strong>Sexton Farms<\/strong>: Kenneth Gregory Sexton and Robin Sexton<\/p>\n\n\n\n<p><strong>Shepherd Family<\/strong>: Dale and Ruth Shepherd<\/p>\n\n\n\n<p><strong>Tucker Family<\/strong>: Don Tucker (College of Agriculture and Life Sciences, \u201957), Carol Tucker and David Tucker (College of Agriculture and Life Sciences, \u201996)&nbsp;<\/p>\n\n\n\n<p><strong>Wagoner Family<\/strong>: Fred Wagoner (College of Agriculture and Life Sciences, \u201947) and Dot Wagoner<\/p>\n\n\n\n<p><strong>Yates Family<\/strong>: Harry Yates, Eddie B. Yates and Kelly V. Yates<\/p>\n\n\n      <\/p>\n  <\/details>\n\n\n    <\/div>\n  <\/div>\n\n\n\n<p>Deal graduated from the college in 1966 with a bachelor\u2019s degree in forest management and worked as a professor in <a href=\"https:\/\/research.cnr.ncsu.edu\/ncwood\/about\/\">Wood Products Extension<\/a>.<\/p>\n\n\n\n<p>Since retiring in 1998, Deal has continued to operate <a href=\"https:\/\/smokeyhollertreefarm.com\/\">Smokey Holler Tree Farm<\/a>, which he opened in Laurel Springs, North Carolina in 1972 with his late wife Betsy.<\/p>\n\n\n\n<p>Deal also now serves as chairman of the research committee for the <a href=\"https:\/\/ncchristmastrees.com\/\">North Carolina Christmas Tree Association<\/a>, helping select which research projects to fund through the endowments.<\/p>\n\n\n\n<p>While the College of Natural Resources manages the endowments, it allocates funds annually to the North Carolina Christmas Tree Association for project selection.<\/p>\n\n\n\n<p>Deal and his fellow committee members review proposals from researchers and issue funds in the form of grants, often ranging from $3,000 to $8,000.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Research That Matters<\/strong><\/h2>\n\n\n\n<p>Projects selected for funding reflect the industry\u2019s most pressing needs, whether it\u2019s postharvest quality practices or performance evaluations of certain species or pest control strategies.<\/p>\n\n\n\n<p>Most projects funded to date have been led by NC State faculty and staff, including those in the College of Natural Resources, College of Agriculture and Life Sciences and Extension Forestry.<\/p>\n\n\n\n<p>The university\u2019s faculty and staff conduct extensive research on Christmas tree species, particularly the Fraser fir, which is a major crop in western North Carolina.<\/p>\n\n\n\n<p>\u201cOur research and outreach are essential to sustaining North Carolina\u2019s Christmas tree industry, but it wouldn\u2019t be possible without the generous support of our growers, industry associations and donors,\u201d said <a href=\"https:\/\/cnr.ncsu.edu\/directory\/rebardon\/\">Robert Bardon<\/a>, associate dean for Extension in the College of Natural Resources.<\/p>\n\n\n\n<p>Thanks to a $5,000 grant distributed through the endowments, for example, the <a href=\"https:\/\/research.cnr.ncsu.edu\/whitehilllab\/\">Christmas Tree Genetics Program<\/a> is now studying the feeding behavior of elongate hemlock scale on Fraser firs.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1.jpeg\" data-fullsize=\"1500x844\" data-zoom=\"true\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1-1024x576.jpeg\" alt=\"A group of people standing in a field with a truck in the background - Growing Christmas Trees for the Future - College of Natural Resources News at NC State\" class=\"wp-image-37240\" srcset=\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1-1024x576.jpeg 1024w, https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1-300x169.jpeg 300w, https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1-768x432.jpeg 768w, https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1.jpeg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Justin Whitehill (far left) with other members of the Christmas Tree Genetics Program. Whitehill and the program&#8217;s research associates and graduate students investigate traits like needle retention and pest resistance to produce more resilient and desirable Christmas trees. Photo provided<\/figcaption><\/figure>\n\n\n\n<p>Elongate hemlock scale is an invasive insect that feeds on the needles of conifer trees, causing them to lose their natural green color and look yellow or patchy.<\/p>\n\n\n\n<p>These effects can make trees unsellable due to the visible damage and can prompt state quarantines, causing major economic losses for Christmas tree growers.<\/p>\n\n\n\n<p>Current methods for controlling elongate hemlock scale, like chemical insecticides, have been less effective in controlling the pest due to its hard protective covering.&nbsp;<\/p>\n\n\n\n<p>Researchers will use 3D imaging to visualize elongate hemlock scale insects feeding inside fir needles, tracking their stylets and identifying the tissues they target.<\/p>\n\n\n\n<p>Visualizing the feeding behavior of elongate hemlock scale in fir needles will help uncover how certain trees resist infestation, supporting the development of more resilient trees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growing Forward<\/strong><\/h2>\n\n\n\n<p>What began as a small grassroots effort among a handful of North Carolina Christmas tree growers has evolved into a sustainable funding model that\u2019s keeping the industry thriving.<\/p>\n\n\n\n<p>For several years, the funds were modest \u2014 enough to \u201cprime the pump,\u201d Deal said. But the endowments continue to grow, allowing the North Carolina Christmas Tree Association to support more high-impact projects.<\/p>\n\n\n\n<p>\u201cIt\u2019s taken time to build up these endowments, but now we\u2019re seeing the fruits of that patience\u201d Deal said. \u201cEarly on, we supported smaller projects, but as the funds have grown, we\u2019ve been able to support larger, more impactful research.\u201d<\/p>\n\n\n<div class=\"layout-default has-one-fact wp-block-ncst-fact-list\">\n  <div class=\"ncst-fact-list__container\">\n      \n<div class=\"ncst-fact has-custombg-one-text-color wp-block-ncst-inner-fact\">\n      <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M18.8818 8.09436H11.978L12.5968 8.66577H18.5007L18.8818 8.09436Z\" fill=\"currentColor\" \/><path d=\"M9.12094 8.09436H2.07422V8.66577H8.74031L9.12094 8.09436Z\" fill=\"currentColor\" \/><path d=\"M1.55064 22.4733V0H0.0239258V24H23.9761V22.4733H1.55064Z\" fill=\"currentColor\" \/><path d=\"M16.9771 16.3313L16.739 16.7119H23.4998V16.0931H17.1201L16.9771 16.3313Z\" fill=\"currentColor\" \/><path d=\"M7.40671 16.0931L6.97827 16.7119H16.5487L16.3106 16.4264L15.9773 16.0931H7.40671Z\" fill=\"currentColor\" \/><path d=\"M3.93141 16.0931H2.07422V16.7119H3.55031L3.93141 16.0931Z\" fill=\"currentColor\" \/><path d=\"M10.6448 10.2366L16.5961 16.0931L21.5479 8.57015L23.2144 9.66515L23.5476 3.61874L18.12 6.38015L19.8337 7.47515L16.2628 12.9506L10.3111 7.04671L2.02686 19.8544L3.74061 20.9498L10.6448 10.2366Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n              <h2 class=\"fact__heading\">Investing in Solutions<\/h2>\n            <p class=\"fact__support\">\n              The endowments established by Deal and his fellow contributors have grown to provide more than $95,000 to researchers working to address some of the Christmas tree industry&#8217;s most pressing needs.\n          <\/p>\n      <\/div>\n\n\n  <\/div>\n<\/div>\n\n\n\n<p>One of the unique strengths of the funding model is its inclusivity, according to Deal. Proposals may come from any university or group conducting Christmas tree research.<\/p>\n\n\n\n<p>\u201cWe\u2019re open to anything,\u201d Deal said. \u201cThe more ideas presented to us, the better \u2014 especially those that help growers directly. We\u2019ve brought new people onto the committee, and with earnings growing, we\u2019re ready to take on more.\u201d<\/p>\n\n\n\n<p>Through this approach, the endowments support a diverse portfolio of research, ultimately giving growers the tools and knowledge to thrive for years to come.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Tradition of Giving Back<\/strong><\/h2>\n\n\n\n<p>When Deal and his fellow growers established endowments, they invested in the future of North Carolina\u2019s Christmas tree industry.<\/p>\n\n\n\n<p>By supporting critical research, these endowments ensure growers have access to the latest science and expertise needed to protect and improve Christmas tree crops across the state.<\/p>\n\n\n\n<p>Creating an endowment is a lasting way to give back \u2014 building a legacy that directly benefits growers, researchers and the broader community.<\/p>\n\n\n\n<p>Every contribution, no matter the size, reflects a personal commitment to the long-term health of the industry and underscores the belief that knowledge is a valuable investment.<\/p>\n\n\n\n<p>For those inspired by this tradition of giving, there is a meaningful opportunity to help secure a thriving future for both growers and the communities that depend on them.<\/p>\n\n\n\n<p>To make an annual gift, <a href=\"https:\/\/www.givecampus.com\/campaigns\/47387\/donations\/new?designation=189100\">click here<\/a>. If you are interested in a legacy gift, please contact Jennifer Viets, director of philanthropy in the College of Natural Resources, at <a href=\"mailto:jlviets@ncsu.edu\">jlviets@ncsu.edu<\/a>.<\/p>\n\n\n<aside class=\"with-image wp-block-ncst-highlight\">\n    <h2 class=\"highlight__label\">Related<\/h2>\n    <a \n      href=\"https:\/\/christmastrees.ces.ncsu.edu\/\"\n      class=\"highlight__link\"\n    >\n              <div class=\"highlight__image-container\">\n          <div class=\"highlight__image-background\">\n            <img width=\"1500\" height=\"844\" \n              decoding=\"async\"\n              class=\"highlight__image wp-image-29348\"\n              src=\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2023\/12\/fraser-fir-christmas-trees-ncsu-1500x844-1.jpg\"\n              alt=\"Christmas tree farm in Avery County just outside Newland - 3 Benefits of Genetically-Improved Christmas Trees - College of Natural Resources News NC State University\" srcset=\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2023\/12\/fraser-fir-christmas-trees-ncsu-1500x844-1.jpg 1500w, https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2023\/12\/fraser-fir-christmas-trees-ncsu-1500x844-1-300x169.jpg 300w, https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2023\/12\/fraser-fir-christmas-trees-ncsu-1500x844-1-1024x576.jpg 1024w, https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2023\/12\/fraser-fir-christmas-trees-ncsu-1500x844-1-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n          <\/div>\n        <\/div>\n            <div class=\"highlight__text-container\">\n        <h3 class=\"highlight__heading\">North Carolina Christmas Tree Guide<\/h3>\n                  <p class=\"highlight__teaser\">Learn how North Carolina Christmas trees are grown, cared for and sold. NC State Extension offers expert tips for growers, retailers and holiday shoppers alike.<\/p>\n                          <p class=\"highlight__cta\">\n            <span class=\"text\">Explore more<\/span>\n            <span class=\"arrow-indicator\">\n              <svg class=\"wolficon\" role=\"img\" aria-hidden=\"true\">\n                <use xlink:href=\"#wolficon-arrow-right-bold\"><\/use>\n              <\/svg>\n            <\/span>\n          <\/p>\n              <\/div>\n    <\/a>\n  <\/aside>\n","protected":false,"raw":"<!-- wp:ncst\/dynamic-header {\"block\":\"ncst\/default-immersive-post-header\"} -->\n<!-- wp:ncst\/default-immersive-post-header {\"backgroundColor\":\"custombg_four\",\"displayCategoryID\":173,\"subtitle\":\"A growing network of endowments is providing critical resources for studies on tree health, pest control and innovative practices.\"} \/-->\n<!-- \/wp:ncst\/dynamic-header -->\n\n<!-- wp:paragraph {\"className\":\"is-style-lead\"} -->\n<p class=\"is-style-lead\">North Carolina is the second-largest producer of Christmas trees in the United States, cultivating millions of trees each year for the holiday season.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The trees represent years of research, collaboration and careful investment, supported in part by an ever-expanding collective of endowments at North Carolina State University.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>More than two decades ago, a small group of Christmas tree growers and alumni began establishing endowments to support industry research.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/aside-widget -->\n<!-- wp:ncst\/aside-fact {\"svgSlug\":\"north-carolina\",\"heading\":\"Carolina Christmas Trees\",\"support\":\"North Carolina has about 1,300 growers producing Christmas trees on an estimated 40,000 acres.\",\"callToAction\":\"Read more\",\"url\":\"https:\/\/ncchristmastrees.com\/tree-facts\/\",\"textColor\":\"custombg_one\"} \/-->\n<!-- \/wp:ncst\/aside-widget -->\n\n<!-- wp:paragraph -->\n<p>The goal was simple but far-reaching: to ensure that growers would have access to the best science, latest technology and the hands-on expertise needed to keep the industry strong.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As of 2025, 12 endowments have a combined market value of more than $415,000, and since 2008, they have generated more than $95,000 in support of industry research.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The list of endowment contributors reads like a who\u2019s who of the industry. Among them are several NC State alumni, including Earl Deal of the College of Natural Resources, who established the <a href=\"https:\/\/cnr.ncsu.edu\/news\/2023\/12\/deal-family-supports-christmas-trees\/\">Deal Family Christmas Tree Research Endowment<\/a> in 2005.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/accordion {\"uniqueId\":\"ijh2zr\"} -->\n<!-- wp:ncst\/accordion-item {\"heading\":\"View a full list of endowment contributors\",\"parentUniqueId\":\"ijh2zr\",\"uniqueId\":\"74lk46\"} -->\n<!-- wp:paragraph -->\n<p><strong>Barr Family<\/strong>: Wilson Barr (College of Engineering, \u201962) and Linda Barr, Chris Barr, Rusty and Melissa Barr, Avery and Olivia Barr<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Church Family<\/strong>: Cline Church and Ellen Church, Amber Church, and Alex Church<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Deal Family<\/strong>: Earl Deal, Jr. (College of Natural Resources, \u201966), Margaret D. (Betsy) Deal and Earl L. (Buddy) Deal III<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Fishel Family<\/strong>: Sanford Fishel and Deborah Fishel III<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Hudler Family<\/strong>: Ronald Hudler and Dale Hudler<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mt. Rogers Area Christmas Tree Growers Association, Inc.<\/strong>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>New River Tree Company<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Sexton Farms<\/strong>: Kenneth Gregory Sexton and Robin Sexton<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Shepherd Family<\/strong>: Dale and Ruth Shepherd<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Tucker Family<\/strong>: Don Tucker (College of Agriculture and Life Sciences, \u201957), Carol Tucker and David Tucker (College of Agriculture and Life Sciences, \u201996)&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Wagoner Family<\/strong>: Fred Wagoner (College of Agriculture and Life Sciences, \u201947) and Dot Wagoner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Yates Family<\/strong>: Harry Yates, Eddie B. Yates and Kelly V. Yates<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ncst\/accordion-item -->\n<!-- \/wp:ncst\/accordion -->\n\n<!-- wp:paragraph -->\n<p>Deal graduated from the college in 1966 with a bachelor\u2019s degree in forest management and worked as a professor in <a href=\"https:\/\/research.cnr.ncsu.edu\/ncwood\/about\/\">Wood Products Extension<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Since retiring in 1998, Deal has continued to operate <a href=\"https:\/\/smokeyhollertreefarm.com\/\">Smokey Holler Tree Farm<\/a>, which he opened in Laurel Springs, North Carolina in 1972 with his late wife Betsy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Deal also now serves as chairman of the research committee for the <a href=\"https:\/\/ncchristmastrees.com\/\">North Carolina Christmas Tree Association<\/a>, helping select which research projects to fund through the endowments.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While the College of Natural Resources manages the endowments, it allocates funds annually to the North Carolina Christmas Tree Association for project selection.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Deal and his fellow committee members review proposals from researchers and issue funds in the form of grants, often ranging from $3,000 to $8,000.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"levelOptions\":[2,3,4,5,6]} -->\n<h2><strong>Research That Matters<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Projects selected for funding reflect the industry\u2019s most pressing needs, whether it\u2019s postharvest quality practices or performance evaluations of certain species or pest control strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most projects funded to date have been led by NC State faculty and staff, including those in the College of Natural Resources, College of Agriculture and Life Sciences and Extension Forestry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The university\u2019s faculty and staff conduct extensive research on Christmas tree species, particularly the Fraser fir, which is a major crop in western North Carolina.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cOur research and outreach are essential to sustaining North Carolina\u2019s Christmas tree industry, but it wouldn\u2019t be possible without the generous support of our growers, industry associations and donors,\u201d said <a href=\"https:\/\/cnr.ncsu.edu\/directory\/rebardon\/\">Robert Bardon<\/a>, associate dean for Extension in the College of Natural Resources.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Thanks to a $5,000 grant distributed through the endowments, for example, the <a href=\"https:\/\/research.cnr.ncsu.edu\/whitehilllab\/\">Christmas Tree Genetics Program<\/a> is now studying the feeding behavior of elongate hemlock scale on Fraser firs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":37240,\"sizeSlug\":\"large\",\"linkDestination\":\"media\",\"align\":\"wide\"} -->\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1.jpeg\"><img src=\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2024\/08\/whitehill-lab-team-photo-1500x844-1-1024x576.jpeg\" alt=\"A group of people standing in a field with a truck in the background - Growing Christmas Trees for the Future - College of Natural Resources News at NC State\" class=\"wp-image-37240\"\/><\/a><figcaption class=\"wp-element-caption\">Justin Whitehill (far left) with other members of the Christmas Tree Genetics Program. Whitehill and the program's research associates and graduate students investigate traits like needle retention and pest resistance to produce more resilient and desirable Christmas trees. Photo provided<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Elongate hemlock scale is an invasive insect that feeds on the needles of conifer trees, causing them to lose their natural green color and look yellow or patchy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These effects can make trees unsellable due to the visible damage and can prompt state quarantines, causing major economic losses for Christmas tree growers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Current methods for controlling elongate hemlock scale, like chemical insecticides, have been less effective in controlling the pest due to its hard protective covering.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Researchers will use 3D imaging to visualize elongate hemlock scale insects feeding inside fir needles, tracking their stylets and identifying the tissues they target.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Visualizing the feeding behavior of elongate hemlock scale in fir needles will help uncover how certain trees resist infestation, supporting the development of more resilient trees.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"levelOptions\":[2,3,4,5,6]} -->\n<h2><strong>Growing Forward<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What began as a small grassroots effort among a handful of North Carolina Christmas tree growers has evolved into a sustainable funding model that\u2019s keeping the industry thriving.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For several years, the funds were modest \u2014 enough to \u201cprime the pump,\u201d Deal said. But the endowments continue to grow, allowing the North Carolina Christmas Tree Association to support more high-impact projects.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cIt\u2019s taken time to build up these endowments, but now we\u2019re seeing the fruits of that patience\u201d Deal said. \u201cEarly on, we supported smaller projects, but as the funds have grown, we\u2019ve been able to support larger, more impactful research.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/fact-list {\"count\":1} -->\n<!-- wp:ncst\/inner-fact {\"svgSlug\":\"line-graph\",\"heading\":\"Investing in Solutions\",\"support\":\"The endowments established by Deal and his fellow contributors have grown to provide more than $95,000 to researchers working to address some of the Christmas tree industry's most pressing needs.\"} \/-->\n<!-- \/wp:ncst\/fact-list -->\n\n<!-- wp:paragraph -->\n<p>One of the unique strengths of the funding model is its inclusivity, according to Deal. Proposals may come from any university or group conducting Christmas tree research.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cWe\u2019re open to anything,\u201d Deal said. \u201cThe more ideas presented to us, the better \u2014 especially those that help growers directly. We\u2019ve brought new people onto the committee, and with earnings growing, we\u2019re ready to take on more.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Through this approach, the endowments support a diverse portfolio of research, ultimately giving growers the tools and knowledge to thrive for years to come.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"levelOptions\":[2,3,4,5,6]} -->\n<h2><strong>A Tradition of Giving Back<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When Deal and his fellow growers established endowments, they invested in the future of North Carolina\u2019s Christmas tree industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By supporting critical research, these endowments ensure growers have access to the latest science and expertise needed to protect and improve Christmas tree crops across the state.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Creating an endowment is a lasting way to give back \u2014 building a legacy that directly benefits growers, researchers and the broader community.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Every contribution, no matter the size, reflects a personal commitment to the long-term health of the industry and underscores the belief that knowledge is a valuable investment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For those inspired by this tradition of giving, there is a meaningful opportunity to help secure a thriving future for both growers and the communities that depend on them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To make an annual gift, <a href=\"https:\/\/www.givecampus.com\/campaigns\/47387\/donations\/new?designation=189100\">click here<\/a>. If you are interested in a legacy gift, please contact Jennifer Viets, director of philanthropy in the College of Natural Resources, at <a href=\"mailto:jlviets@ncsu.edu\">jlviets@ncsu.edu<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/highlight {\"heading\":\"North Carolina Christmas Tree Guide\",\"teaser\":\"Learn how North Carolina Christmas trees are grown, cared for and sold. NC State Extension offers expert tips for growers, retailers and holiday shoppers alike.\",\"url\":\"https:\/\/christmastrees.ces.ncsu.edu\/\",\"callToAction\":\"Explore more\",\"imageID\":29348,\"imageURL\":\"https:\/\/cnr.ncsu.edu\/news\/wp-content\/uploads\/sites\/10\/2023\/12\/fraser-fir-christmas-trees-ncsu-1500x844-1.jpg\",\"imageAlt\":\"Christmas tree farm in Avery County just outside Newland - 3 Benefits of Genetically-Improved Christmas Trees - College of Natural Resources News NC State University\"} \/-->"},"excerpt":{"rendered":"<p>The funds provide critical resources for studies on tree health, pest control and innovative practices, ensuring growers have the tools and knowledge to sustain the industry for generations.<\/p>\n","protected":false},"author":171,"featured_media":29353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"views\/single-immersive.blade.php","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-immersive-post-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"custombg_four\",\"displayCategoryID\":173,\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"subtitle\":\"A growing network of endowments is providing critical resources for studies on tree health, pest control and innovative practices.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[173,1,102],"tags":[43,250,362,100],"_ncst_magazine_issue":[],"class_list":["post-40732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-and-friends","category-hidden-news","category-hidden-newswire","tag-extension-and-outreach","tag-forest-genetics","tag-forestry-and-environmental-resources","tag-philanthropy"],"displayCategory":{"term_id":173,"name":"Alumni and Friends","slug":"alumni-and-friends","term_group":0,"term_taxonomy_id":173,"taxonomy":"category","description":"Learn about the career paths our alumni set out on to make the world a better place. Discover their dedication to protect the environment, enhance parks and recreation and develop sustainable materials and technologies.","parent":0,"count":159,"filter":"raw"},"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/posts\/40732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/users\/171"}],"replies":[{"embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/comments?post=40732"}],"version-history":[{"count":15,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/posts\/40732\/revisions"}],"predecessor-version":[{"id":40752,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/posts\/40732\/revisions\/40752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/media\/29353"}],"wp:attachment":[{"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/media?parent=40732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/categories?post=40732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/tags?post=40732"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/news\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=40732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}