Gene Brothers and Frédéric Dimanche at Sophia
Dr. Gene Brothers, a professor at North Carolina State University was at SKEMA last week to work with Frédéric Dimanche, a marketing professor and head of the Centre for Tourism Management, on the development of a joint program of certification analysis of “big data” in the tourism sector. Every day with the Internet, petabytes of information are being created, and businesses have access to new types of data to answer new questions to better understand, for example, the behavior of traveling consumers. This certificate program will address the needs of research students as well as professionals of tourism. Contacts have been made with Amadeus and other professionals interested in these big travel data analytics. Gene Brothers was a visiting professor at SKEMA in 2008.