{"id":10970,"date":"2018-03-22T19:36:15","date_gmt":"2018-03-22T23:36:15","guid":{"rendered":"https:\/\/cnr.ncsu.edu\/prtm\/?page_id=10970"},"modified":"2026-04-05T12:40:29","modified_gmt":"2026-04-05T16:40:29","slug":"extension-and-outreach","status":"publish","type":"page","link":"https:\/\/cnr.ncsu.edu\/prtm\/extension-and-outreach\/","title":{"rendered":"Extension and Outreach"},"content":{"rendered":"\n\n\n\n\n<h2 class=\"wp-block-heading\">Helping Local Communities Thrive<\/h2>\n\n\n\n<p>As a land-grant institution, NC State serves the people of North Carolina through <b>sharing actionable knowledge<\/b> and <b>providing support services to local communities, businesses and government agencies<\/b>. The Department of Parks, Recreation and Tourism Management exemplifies this commitment through our work to sustain and enhance recreation and tourism resources and opportunities.&nbsp;Our extension and outreach programs help to protect our state&#8217;s special places, such as parks, farms and tourist destinations, and to enhance the health and well-being of our residents, tourists and businesses.<br><br>Tourism is a big industry in North Carolina. Visitors to the state spend over <strong>$36.7 billion and generate over 230,000 jobs, supporting businesses across the state annually. <\/strong>Tourism provides economic development opportunities to rural and urban areas that have been negatively impacted by declines in traditional industries, including manufacturing and textiles. Our extension programs recognize the importance of tourism and allow the university to be a partner in planning and developing sustainable tourism resources across North Carolina and beyond.<br><br>The College of Natural Resources supports small businesses by helping them remain vibrant. We support communities to become resilient andthrive in the face of environmental change and natural disasters. We help protect cultural resources and develop and grow sustainable tourism resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resources for Practitioners and Communities<\/h2>\n\n\n\n<p>If you are an extension agent, business owner, community leader or a citizen seeking help with a tourism project, we offer a number of resources that can help you. Visit the <a href=\"http:\/\/tourism.ces.ncsu.edu\/\">NC State Extension Tourism<\/a> website for additional information and resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meet Our Staff<\/h2>\n\n\n\n<p><span class=\"person-details\"><a class=\"person-name\" href=\"https:\/\/cnr.ncsu.edu\/directory\/carla-barbieri\/\">Dr. Carla Barbieri<\/a><br><span class=\"person-title\">Professor and Extension Tourism Specialist<\/span><\/span><br><span class=\"person-details\"><a class=\"person-name\" href=\"https:\/\/cnr.ncsu.edu\/directory\/duarte-morais\/\">Dr. Duarte Morais<\/a><strong><br><\/strong><\/span>Associate Professor and Extension Tourism Specialist<br><a href=\"https:\/\/cnr.ncsu.edu\/directory\/whitney-knollenberg\/\" data-type=\"link\" data-id=\"https:\/\/cnr.ncsu.edu\/directory\/whitney-knollenberg\/\">Dr. Whitney Knollenberg<\/a><span class=\"person-details\"><br><span class=\"person-title\">Associate Professor and Extension Tourism Specialist<br><a href=\"https:\/\/cnr.ncsu.edu\/directory\/ann-savage\/\">Ann Savage<\/a><br>Tourism Extension Associate<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Featured Programs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">People First Tourism<\/h3>\n\n\n\n<p><a href=\"https:\/\/peoplefirsttourism.com\/\">People-First Tourism<\/a>&nbsp;is a&nbsp;marketplace&nbsp;for buying and selling genuine tourism experiences. This project links entrepreneurs trying to pursue dignified and sustainable livelihoods through tourism with adventurous and conscientious tourists interested in unique off-the-beaten-path experiences and in making positive impacts on the communities they visit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Women in Agritourism<\/h3>\n\n\n\n<p><a href=\"https:\/\/cnr.ncsu.edu\/news\/2026\/03\/agritourism-rural-livelihoods-farm-experience\/\">Agritourism experiences<\/a> help to increase the number of food-aware consumers and increase their engagement with local food systems. Agritourism offers opportunities for people to visit working farms and participate in recreational or educational activities, such as guided farm tours, cooking classes, wine tastings, pumpkin patches, hayrides and harvest festivals.<br><br>The\u00a0<a href=\"https:\/\/tourism.ces.ncsu.edu\/search-results\/?q=women+in+agritourism\">NC Women in Agritourism<\/a> works to address the needs of North Carolina women in agritourism by identifying the factors challenging and contributing to their success. The project is funded by\u00a0the <a href=\"https:\/\/cnr.ncsu.edu\/\">College of Natural Resources<\/a>\u00a0and the\u00a0<a href=\"https:\/\/cals.ncsu.edu\/\">College of Agriculture and Life Sciences<\/a> at NC State University.<\/p>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n               <div class=\"ncst-labeled-section__header\">\n                      <h2 class=\"ncst-labeled-section__heading\">Extension and Outreach Resources <\/h2>\n                            <\/div>\n            <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/tourism.ces.ncsu.edu\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-14148\"\n            alt=\"Lighthouse Next to a House - Extension and Outreach - Parks Recreation and Tourism Management NC State\"\n            src=\"https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/Extesnsion_0011_DSCF6528_Erin_2.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/Extesnsion_0011_DSCF6528_Erin_2.jpg 1500w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/Extesnsion_0011_DSCF6528_Erin_2-300x169.jpg 300w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/Extesnsion_0011_DSCF6528_Erin_2-1024x576.jpg 1024w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/Extesnsion_0011_DSCF6528_Erin_2-768x432.jpg 768w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/Extesnsion_0011_DSCF6528_Erin_2-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Tourism Extension<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">We improve the quality of tourism across North Carolina by helping individuals and communities solve challenges and develop healthy, prosperous and enduring enterprises and destinations.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/cnr.ncsu.edu\/prtm\/extension-and-outreach\/professional-development-and-services\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-14172\"\n            alt=\"Outdoor Seating Area - Professional Development and Services - Parks Recreation and Tourism Management NC State\"\n            src=\"https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/PRTM_Outreach_0000_pavilion-3415050_1920.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/PRTM_Outreach_0000_pavilion-3415050_1920.jpg 1500w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/PRTM_Outreach_0000_pavilion-3415050_1920-300x169.jpg 300w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/PRTM_Outreach_0000_pavilion-3415050_1920-1024x576.jpg 1024w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/PRTM_Outreach_0000_pavilion-3415050_1920-768x432.jpg 768w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/PRTM_Outreach_0000_pavilion-3415050_1920-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Professional Development and Services<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">We strive to provide quality technical assistance, applied research and continuing education to the parks and recreation industry within North Carolina.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/cnr.ncsu.edu\/prtm\/extension-and-outreach\/community-outreach\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-14146\"\n            alt=\"Kid with Butterfly - Extension and Outreach - Parks Recreation and Tourism Management NC State\"\n            src=\"https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/kid-with-butterfly.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/kid-with-butterfly.jpg 1500w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/kid-with-butterfly-300x169.jpg 300w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/kid-with-butterfly-1024x576.jpg 1024w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/kid-with-butterfly-768x432.jpg 768w, https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/05\/kid-with-butterfly-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Community Outreach<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">We are committed to providing short- and long-term community service opportunities to enrich the quality of life for North Carolinians and improve society\u2019s health and well-being.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Helping Local Communities Thrive As a land-grant institution, NC State serves the people of North Carolina through sharing actionable knowledge and providing support services to local communities, businesses and government&hellip;<\/p>\n","protected":false},"author":53,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/split-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"red_400\",\"imageID\":14309,\"imageURL\":\"https:\/\/cnr.ncsu.edu\/prtm\/wp-content\/uploads\/sites\/21\/2020\/07\/farm_tour.jpg\",\"pageIntro\":\"We transform innovative research into practical resources that allow the recreation and tourism industries in North Carolina to maximize their economic, social and environmental impacts\",\"imageAlt\":\"Farm Tour - Extension and Outreach - Parks Recreation and Tourism Management NC State\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"class_list":["post-10970","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/pages\/10970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/comments?post=10970"}],"version-history":[{"count":15,"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/pages\/10970\/revisions"}],"predecessor-version":[{"id":22646,"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/pages\/10970\/revisions\/22646"}],"wp:attachment":[{"href":"https:\/\/cnr.ncsu.edu\/prtm\/wp-json\/wp\/v2\/media?parent=10970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}