media mentions

Dec 6, 2023

NC State Researchers Working to Develop the ‘Elite’ Christmas Tree

WXII-TV
North Carolina State University researchers are using genetics to make Christmas trees that look pretty, don't lose needles, and grow faster.

Dec 5, 2023

These Genetically Modified Christmas Trees Barely Drop Any Needles

The Messenger
By 2037, North Carolina's genetically improved 'elite' Frasier firs could be the ultimate Christmas tree.

Dec 5, 2023

NC Researchers Working to Create the Perfect Christmas Tree

WCNC
Christmas trees are, for many, the centerpiece of the holiday decorations, and there's nothing quite like a real tree. In fact, researchers in North Carolina are working to create the perfect tree.

Dec 4, 2023

Christmas Trees Genetically Improved For Less Needly Mess to Clean Up

New Atlas
NC State researchers have taken the best genetic characteristics of the Fraser fir, arguably the most popular choice for Christmas trees, and used them to create a tree that’s taller, prettier, and sheds only a fraction of its needles.

Dec 4, 2023

Researchers Develop Genetically Modified Christmas Trees with Enhanced Symmetry, Rapid Growth, Extended Needle Retention

Tech Times
The allure of real trees is occasionally marred by the constant shedding of needles, necessitating frequent clean-ups. To tackle this prevalent issue, scientists affiliated with the Christmas Tree Genetics Program at North Carolina State University have embarked on pioneering endeavors.

Dec 4, 2023

Genetically Modified Christmas Trees May Reduce Needle Shedding

Interesting Engineering
“You might not even need to vacuum with the genetics developed by our program,” said Justin Whitehill, an extension specialist at NC State University.

Dec 4, 2023

Christmas Trees Specially Bred by Geneticists May Eliminate Seasonal Chore

Newsweek
"Our trees will make the lives of both growers and consumers easier," said Justin Whitehill, director of the Christmas Tree Genetics Program at NC State.

Dec 1, 2023

Climate Change is Coming for Christmas Trees. Can They Be Saved?

Modern Farmer
At North Carolina State University, Justin Whitehall, an extension specialist in Christmas tree genetics, notes that there’s been a slow but steady increase in phytophthora in North Carolina.

Nov 30, 2023

Expert Predicts Good Supply For Christmas Tree Shoppers

Reflector
"North Carolina consumers are lucky, because they have access to the best Christmas trees in the country," said Jamie Bookwalter, an extension specialist at NC State University.

Nov 27, 2023

What Can You Expect at NC Christmas Tree Lots?

Morning Ag Clips
Jamie Bookwalter, an extension specialist at NC State University, gives the inside scoop on the Christmas tree industry.