Whitney Knollenberg, an associate professor of parks, recreation and tourism management at NC State, has been named to the board of the Travel and Tourism Research Association (TTRA). She will serve a three-year term beginning on July 1, 2023, and ending on June 30, 2026.
Founded in 1970, the TTRA is the only international organization of travel research and marketing professionals devoted to improving the quality, scope and value of travel research.
“I’m honored and excited to serve on the TTRA board,” Knollenberg said. “[I’m] looking forward to supporting many opportunities to advance the tourism industry’s use of research and connect academics and practitioners to help guide industry decisions.”
Knollenberg joined the College of Natural Resources in 2016. Her research focuses on sustainable tourism development, offering valuable insights into leadership, planning, and policy shaping. She was named the recipient of the TTRA’s Rising Star Award in 2018.
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