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Ronalds Gonzalez

Associate Professor & University Faculty Scholar

Pulp & Paper Labs 1211


Dr. Ronalds Gonzalez is Associate Professor of Supply Chain & Conversion Economics with a focus in Integrated Analysis for the Bioeconomy. Prior to joining NC State University, Dr. Gonzalez was corporate controller manufacturing and logistics for North, Central and South America for Svenska Cellulosa Aktiebolaget (the biggest global tissue producer). He also held several positions in controlling and manufacturing at Smurfit Kappa Carton de Venezuela (an integrated forestry, pulp and paper, and packaging solutions company). Dr. Gonzalez provides support to companies and federal agencies in research and training related to profiling and screening emerging technologies to support the bioeconomy by using integrated analysis (techno-economics, risks, and life cycle analysis). He also provides consulting to companies and the U.S. International Trade Commission.

Research Interest: Dr. Gonzalez’s research focuses on developing new methodologies and integrated analysis to fast-track the use and adoption of sustainable technologies and biobased materials and thus promote the development of the forest product industry and biobased sector. The forest product industry is an important contributor to the economy of the state of North Carolina with ca. USD 33 billion annually. Similarly, the biobased sector contributes with more than  USD 425 billion annually to the US economy. Despite these significant contributions to both the state and national economy, the United States needs to increase investments in the bio-based sector to catch up with the rest of the world in order to remain competitive and create sustainable value from our abundant resources.

Additionally, consumption patterns in our society, driven by environmental concerns, are clearly demanding the production of environmentally friendly products by using green technologies and biobased materials. Dr. Gonzalez’s research group works on understanding the associated feasibility, potential and risks of new conversion technologies and bio-based products. New technologies are analyzed regarding their process configuration, conversion cost, capital investment, and sustainability. Biomaterials are holistically analyzed based on their performance, sustainability and impact on current production systems and society. By profiling the potential of these new technologies and materials, Dr. Gonzalez’s research group provides valuable information to investors, the R&D community, and lawmakers. Examples of Dr. Gonzalez’s research outcomes include i) roadmaps for efficient and accelerated technology adoption, ii) novel methodologies for proper risk evaluation for investment in the biobased industry at early stage and iii) guideline for efficient (reduced risk) R&D and capital investment. By providing roadmaps for efficient R&D and investment, Dr. Gonzalez’s research helps to create value in the bioeconomy.

Education: Dr. Gonzalez earned a Bachelor’s degree in Accounting and a Bachelor’s degree in Engineering from Universidad de Los Andes, Venezuela, a Masters in Marketing of Forest Products and a Doctorate in Integrated Supply Chain and Conversion Economics from North Carolina State University. He also holds a MBA from the Jenkins Business School, Poole College of Management and training in value creation in the consumers good and forest product industry from the Stockholm School of Economics. Dr. Ronalds Gonzalez is an expert in integrated analysis (supply chain, conversion process and economics, and financial analysis).

Area(s) of Expertise

Conversion economics, supply chain, sustainability, bioeconomy, hygiene tissue industry


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