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Ronalds Gonzalez

Associate Professor & University Faculty Scholar

Pulp & Paper Labs 1211


Dr. Ronalds Gonzalez is an Associate Professor of Conversion Economics & Sustainability at NC State University. His work focuses on developing tools and knowledge to create value in both the bio- and circular economy. He has been recognized by the Brazilian Association of Pulp & Paper Technologists and granted the NC State University Faculty Scholar distinction as well as the Chancellor Innovation Award for his innovative contributions to the industry and academia. He has authored over 100 publications found in high-impact factor scientific journals and recognized trade magazines. He mentors an on-campus research group, identifying talent and inspiring innovative and high-impact projects.

Research Interest

Dr. Gonzalez’s research group ( works closely with companies and federal agencies to fast-track the industrial implementation of emerging and disruptive sustainable technologies and materials. Recently, he established a University-Industry research consortium, “SAFI” (Sustainable and Alternative Fibers Initiative), supported by more than 20 companies (, to promote responsible sourcing, development, and use of sustainable fibers to fight climate change. His research portfolio exceeds 8 million dollars.

Industrial Experience

Before joining NC State University, Dr. Gonzalez spent 15 years in the industry. His responsibilities included Corporate Controller of Manufacturing and Logistics for North, Central, and South America for SCA (Essity, the largest global hygiene tissue producer), and Controller of Fiber and Pulp Divisions for Smurfit Kappa Carton de Venezuela. As a global expert in value creation and integrated analysis, Dr. Gonzalez has served as a consultant for numerous entities worldwide, including the United States International Trade Commission, International Paper, Domtar, Greenwood Resources, Proteak, Essity, Evolution Resources, among others.


Bachelor, Business Administration, Accounting. Universidad de Los Andes, Venezuela.

Bachelor, Engineering. Universidad de Los Andes, Venezuela.

Master, Marketing Forest Products, NC State University, USA

Ph.D., Supply Chain & Conversion Economics, NC State University, USA

MBA, Corporate Finance, Jenkins Business School, USA

Certification, Value Creation Forest Products & Consumer Goods, Stockholm School of Economics, Sweden

Area(s) of Expertise

Conversion economics, supply chain, sustainability, bioeconomy, hygiene tissue industry


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