Masters Student Hailey Post Wins John and Joan Markham Tourism Marketing Award

The 2019 Marketing Outlook Awards took place October 8, 2019 at the Bethesda Hyatt Regency. The MOF awards program was developed to encourage and recognize excellence in the field of travel and tourism research and marketing. Entrants are judged on quality, originality, creativity, usefulness, results, and benefits to the travel and tourism industry. The MOF celebrates all of its historical award winners HERE.
Hailey Post, PRTM Masters Student, received the award for her submission titled “Marketing the Authentic Experience”.
John and Joan Markham Tourism Marketing Award
This award was established in honor of John and Joan Markham for the almost 30 years of dedicated service by John Markham as the stalwart financial planner and treasurer for the International Travel and Tourism Research Association, with Joan steadfastly at his side.
Hailey Post is a first-year master’s student in the Parks Recreation and Tourism Department at North Carolina State University. Through her research, she hopes to identify strategies for improving advocacy efforts among leaders in the tourism industry and stakeholder engagement efforts. She is originally from Greensboro, NC and attended the University of North Carolina at Greensboro for her Bachelors in Sustainable Tourism and Hospitality. Her love for tourism and the outdoors led her down a number of different paths including time working for Walt Disney World, a management position at a high ropes course, and eventually to NC State to pursue her master’s. Hailey is passionate about cultural sustainability and intends to use knowledge and experience gained from her time in the Parks Recreation and Tourism Management department to drive positive change in the tourism industry.
View the Press Release.