Jim Rooney and Partner Launch “Playing the Long Game”

Earlier this year, PRTM was honored to host Jim Rooney, author of “A Different Way to Win,” to hear about his late father’s mission to bring about equity in the National Football League’s hiring practices. During his Zoom Tour, Rooney spoke to student groups from business schools and sports management programs at universities across the country.

“In just about every classroom that I’ve spoken there has been a clear angst and concern shared by the students regarding their next steps and opportunities related to careers and a lack of growth within the sports industry,” said Rooney. “To that end, I have teamed with the University of Texas Sports Management Program and professor Dr. Tolga Ozyurtcu, to put together a virtual symposium addressing the future of the sports industry.”

The inaugural Playing the Long Game conference will bring together sports industry professionals, academics, and students worldwide to discuss current trends and the future of the sports industry. Panel discussions will focus on the impact of COVID19; Innovation and the Future of the Industry; Diversity, Equity and Inclusion in the Workplace; and Culture and Ethics within sports. Admission is FREE and the event is developed for students and recent alums.