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Carla Barbieri

Professor & Extension Specialist

Biltmore Hall (Robertson Wing) 3028D

View CV 



Michigan State University, Lansing, Michigan.  Ph.D.

  • Parks, Recreation & Tourism Resources

Universidad Nacional Agraria La Molina, Lima Peru.  M.S.

  • Conservation of Forestry Resources

Universidad de Lima, Lima, Peru. Bachelors & Professional Degree

  • Law & Political Sciences

Current Research Interests

  • Sustainable Tourism
  • Agritourism and Rural Tourism
  • Niche Tourism


2017 Emerging Scholar. International Academy for the Study of Tourism.

2015 “Spark Award” for most stimulating paper published in 2014.  Tourism Tribune for the manuscript:  “Tourism and recreation research along the natural rural-urban gradient:  Global trends and implications for China”.

2013 Best Illustrated Paper Award.  Travel and Tourism Research Association – 44th Annual International Conference.

2012 Top-10 Most-Cited Articles 2009-2011. Elsevier – Journal of Rural Studies for the manuscript: “Why is diversification an attractive farm adjustment strategy? Insights from Texas”.

2012 Outstanding Graduate Faculty Award. University of Missouri Graduate School and the Graduate School Association, University of Missouri.

2012 Global Scholar. Council of International Initiatives, University of Missouri.

2012 Mizzou Alumni Association Recognition. University of Missouri Alumni Association, University of Missouri.

2010 Outstanding Early Career Teaching Award. College of Agriculture, Food, and Natural Resources, University of Missouri.

2008 New Faculty Teaching Scholar. University of Missouri (NFTS 2008-2009).


Sotomayor, S., Gil Arroyo, C., & Barbieri, C. (Online advanced). Tradition and modernity side-by-side: Experiential tourism among Quechua communities. Ethnic Minorities and Global Tourism, special issue of the Journal of Tourism & Cultural Change, DOI: 10.1080/14766825.2019.1591683.

Barbieri, C., Stevenson, K. T., & Knollenberg, W. (Online advanced). Broadening the utilitarian epistemology of agritourism research through children and families. Current Issues in Tourism, DOI: 10.1080/13683500.2018.1497011.

Barbieri, C., Sotomayor, S., & Aguilar F. X. (2019). Perceived benefits of agricultural lands offering agritourism. Tourism Planning & Development16(1), 43-60.

Li, J., Canziani, B., & Barbieri, C. (2018). Emotional labor in hospitality: Positive affective displays in service encounters. Tourism & Hospitality Research, 18(2) 242–253.

Santeramo, F., & Barbieri, C. (2017). On the demand for agritourism: A cursory review of methodologies and practice. Tourism Planning & Development, 14(1), 139–148.

Barbieri, C., Xu, S., Gil Arroyo, C., & Rozier Rich, S. (2016). Agritourism, farm visit, or…? A branding assessment for recreation on farms. Journal of Travel Research, 55(8), 1094-1108.

LaPan, C., Morais, D., Barbieri, C., & Wallace, T. (2016). Power, altruism and communitarian tourism: A comparative study. PASOS – Revista de Turismo y Patrimonio Cultural, 14(4), 889-906.

LaPan, C., Morais, D., Wallace, J., & Barbieri, C. (2016). Women’s self-determination in cooperative tourism micro-enterprises. Tourism Review International,20(1), 41-55.

Li, J., Whitlow, M., Meszaros, K., Leung, Y-F., & Barbieri, C. (2016). A preliminary evaluation of World Heritage tourism promotion: Comparing websites from Australia, China and Mexico. Tourism Planning & Development, 13(3), 370-376.

Kline, C., Barbieri, C., & LaPan, C. (2016). The influence of agritourism on niche meats loyalty and purchasing. Journal of Travel Research, 55(5), 643-658.

Xu, S., Barbieri, C., Leung, Y-F., Anderson, D., & Rich, S. R. (2016). Residents’ perceptions of wine tourism development. Tourism Management, 55, 276-286.

Xu, S., Leung, Y-F., & Barbieri, C. (2016). Characterizing themed touring routes – A geospatial and tourism evaluation of wine trails. Tourism Planning & Development, 13(2), 168-184.

Sotomayor, S., & Barbieri, C. (2016). An exploratory examination of serious surfers: Implications for the surf tourism industry. International Journal of Tourism Research, 18(1), 62-73.

Barbieri, C., Henderson, K., & Santos, C. (2014). Exploring memorable surfing trips. Annals of Tourism Research, 48, 277-280.

LaPan, C. & Barbieri, C. (2014). The role of agritourism in heritage preservation. Current Issues in Tourism, 17(8), 666-673.

Leung, Y-F., Barbieri, C., & Floyd, M.F. (2014). Tourism and recreation research along the natural-rural-urban gradient: Global trends and implications for China. Tourism Tribune, 29(6), 3-6.

Deason, G., Seekamp, E., & Barbieri, C. (2014). Perceived impacts of climate change, coastal development and policy on oyster harvesting in the southeastern United States. Marine Policy, 50, 142-150.

Sotomayor, S., Barbieri, C., Wilhelm Stanis, S., Aguilar, F.X., & Smith, J. (2014). Motivations for recreating on farmlands, private forests, and State or National Parks. Environmental Management, 54(1), 138-150.

Valdivia, C., & Barbieri, C. (2014). Agritourism as a sustainable adaptation strategy to climate change in the Andean Altiplano. Tourism Management Perspectives, 11, 18-25.

Gao, J., Barbieri, C., & Valdivia, C. (2014). A socio-demographic examination of the perceived benefits of agroforestry. Agroforestry Systems, 8(2), 301-309.

Gao, J., Barbieri, C., & Valdivia, C. (2014). Agricultural landscape preferences: Implications for agritourism development. Journal of Travel Research, 53(3), 366-379.

Wilhelm Stanis, S., & Barbieri, C. (2013). Niche Tourism Attributes Scale: A case of storm-chasing. Current Issues in Tourism, 16(5), 495-500.

Gil Arroyo, C., Barbieri, C., & Rozier Rich, S. (2013). Defining agritourism: A comparative study of stakeholders’ perceptions in Missouri and North Carolina. Tourism Management, 37, 39-47.

Barbieri, C., & Sotomayor, S. (2013). Surf travel behavior and destination preferences: An application of the serious leisure inventory and measure. Tourism Management, 35, 111-121.

Barbieri, C. (2013). Assessing the sustainability of agritourism in the US: A comparison between agritourism and other farm entrepreneurial ventures. Journal of Sustainable Tourism, 21(2), 252-270.

Holderieath, J., Valdivia, C., Godsey, L., & Barbieri, C. (2012). The potential for carbon offset trading to provide added incentive to adopt silvopasture and alley cropping in Missouri. Agroforestry Systems, 86(3), 345-353.

Valdivia, C., Barbieri, C. & Gold, M. (2012; Invited). Between forestry and farming: Policy and environmental implications of the barriers to agroforestry adoption. Canadian Journal of Agricultural Economics, 60(2), 155-175.

Xu, S., Barbieri, C., Wilhelm Stanis, S., & Market, P. (2012). Sensation seeking behind recreational storm chasers. International Journal of Tourism Research, 14(3), 269-284.

Barbieri, C., Santos, C., & Katsube, Y. (2012). Volunteer tourism in Rwanda: Insights from participant observation. Tourism Management, 33(3), 509-516.

Tew, C., & Barbieri, C. (2012). The perceived benefits of agritourism: The provider’s perspective. Tourism Management, 33(1), 215-224.

Barbieri, C., & Aguilar F. (2011). The Ius In Re model to analyze users’ rights within complex property regimes: Two ex post applications in South America. Society & Natural Resources: An International Journal, 24(3), 292-302.

Barbieri, C. (2010). An Importance-Performance Analysis of the motivations behind agritourism and other farm enterprise developments in Canada. Rural Tourism and Recreation in Canada – a Special Issue of the Journal of Rural and Community Development, 5(1-2), 1-20.

Barbieri, C., & Valdivia, C. (2010). Recreation and agroforestry: Examining new dimensions of multifunctionality in family farms. Journal of Rural Studies, 26(4), 465-473.

Barbieri, C., & Mahoney, E. (2010). Cultural tourism behavior and preferences among the live-performing arts audience: An application of the Univorous-Omnivorous framework. International Journal of Tourism Research, 12(5), 481-496.

Barbieri, C., & Valdivia, C. (2010; Invited). Recreational multifunctionality and its implications for agroforestry diffusion. Agroforestry Systems, 79(1), 5-18.

Aguilar, F.X., Cernusca, M., Gold, M., & Barbieri, C. (2010). Frequency of consumption, familiarity and preferences for chestnuts in Missouri. Agroforestry Systems, 79(1), 19-29.

Barbieri, C., & Mahoney, E. (2009). Why is diversification an attractive farm adjustment strategy? Insights from Texas farmers and ranchers. Journal of Rural Studies, 25(1), 58-66.

Barbieri, C., & Mshenga, P. (2008). The role of firm and owner characteristics on the performance of agritourism farms. Sociologia Ruralis, 48(2), 166-183.

Barbieri, C., Mahoney, E., & Butler, L. (2008). Understanding the nature and extent of farm and ranch diversification in North America. Rural Sociology, 73(2), 205-229.

Barbieri, C., Mahoney, E., & Palmer, R. (2008). RV and camping shows: A motivation-based market segmentation. Event Management, 12(2), 53-66.


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