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Bill Rand

BR
Bill Rand

McLauchlan Distinguished Professor of Marketing and Analytics

Creating Near Real-Time Decision Analytics, Information Transfer in Complex Markets

Business Management

Nelson Hall 2324

919.515.6947 Website

Bio

Bill uses geospatial analytics to understand how geography influences the spread of information, often within the context of climate change and sustainability. He develops machine learning and agent-based models to understand how people spread information both online and offline, and how they take action on that information once they have it. His interests also include the development of tools, pedagogies, and methodologies to help stakeholders make more informed, data-driven decisions.

Bill Rand
Bill uses computer science to solve complex social science problems.

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