Brand: Connecting our actions and our message

The go-to place for solutions to natural resource challenges.

The College of Natural Resources’ brand is the verbal and visual representation of our work. We examine. We think. But most importantly, we do. We don’t just identify global natural resource challenges, we provide clear, tangible solutions. The words, images and style we use should reflect our active, friendly and solution-oriented nature.

Brand Strategy  

As a closely held, high-profile entity within NC State, the College of Natural Resources’ brand is an extension of the university’s core brand. While our messaging platform and visual identity reflect the core brand of the overall institution, the college has its own unique brand personality and drivers. These key words reflect who we are and what sets us apart. Review the brand strategy to understand:

  • University Brand Architecture
  • NC State’s Brand Promise
  • College of Natural Resources Brand Drivers
  • College of Natural Resources Brand Personality
  • Voice, Tone and Content

Visual Identity 

The visual identity of our brand is conveyed through the use of consistent colors, fonts, photography and design elements. These are the key attributes of our brand that will be the most immediately identifiable for our audience. A consistent visual identity across not only the college, but the university ensures that our audience can easily distinguish trusted NC State materials. This section includes guidelines and acceptable practices for using:

  • College of Natural Resources Logos
  • Department Names
  • Typography and Fonts
  • Color
  • Imagery
  • Design Conventions

 Downloadable Assets

Once you’ve read and understand the university’s brand objectives, guidelines and rules, you’re ready to implement. To help faculty and staff produce effective on-brand communications, various tools and templates have been produced. These assets should be used for all official university communications. They should not be used to promote private businesses or for individual purposes. Available assets include:

  • College of Natural Resources Logos
  • Department Type Treatments
  • Letterhead
  • Business Cards
  • Powerpoint Template