Improving Your Research Website or Profile

Good search visibility starts with useful, descriptive content. Search engines need enough information on your page to understand what you study and when your expertise is relevant to a search.

To help people find your work:

• Clearly describe what you study and why it matters.
• Name your primary research topics and areas of expertise.
• Use terms people are likely to search for.
• Include your position, department and NC State University affiliation, with links to relevant department, college or university pages.
• Add brief descriptions of major projects, labs or collaborations.
• Link to relevant publications, research groups, reports or datasets.
• Keep your contact information current.

Resources to Improve Search Visibility

• SEO for Researchers — UCLA Library — Get practical tips for improving the visibility of your research and scholarly profiles.
• Google knowledge panel help — Learn how to claim and verify a knowledge panel if Google has created one for you.
• Google Image SEO Best Practices — Learn how image content, file information and alt text can help Google understand your images.
• Google Search indexing and visibility — Learn why new or updated pages may take time to appear in search results and how Google finds and indexes pages.